Trump Media & Technology Group just dropped a crypto bombshell, announcing a massive $2.5 billion Bitcoin investment. The move, revealed on May 22, 2025, represents one of the largest corporate crypto purchases ever. CEO Devin Nunes is pushing hard to integrate digital assets into Truth Social’s ecosystem, while former President Trump’s pro-crypto stance adds political weight. The market’s reaction? Mixed – with Trump Media’s stock taking an 8% hit. There’s more to this power play than meets the eye.
Trump Media & Technology is diving headfirst into Bitcoin with a staggering $2.5 billion investment plan, marking one of the largest corporate cryptocurrency purchases to date. The company announced its ambitious crypto strategy on May 22, 2025, following in the footsteps of Strategy (formerly MicroStrategy), which has already amassed billions in Bitcoin holdings.
The timing couldn’t be more politically convenient. With Donald Trump back in the Oval Office since early 2025 and championing his vision to make the U.S. the “crypto capital of the planet,” Trump Media’s massive Bitcoin bet aligns perfectly with the administration’s pro-cryptocurrency stance. Talk about keeping it in the family.
While Trump steers America toward crypto dominance from the White House, his media empire makes a perfectly-timed multibillion-dollar Bitcoin power play.
The deal’s mechanics are straightforward: Trump Media plans to raise the funds through a combination of stock and convertible bonds, with the offering set to close on May 29, 2025. CEO Devin Nunes has emphasized that bitcoin is a key financial asset for the company’s future. The Financial Times first broke the story, prompting Trump Media to quickly confirm what everyone was already buzzing about.
But this isn’t just about hoarding digital gold. The investment is strategically tied to Truth Social, Trump Media’s social platform that recently expanded to Roku TVs with Truth+. The company aims to enhance its payment systems and secure digital assets specifically for the platform. Because apparently, regular payment systems are just too mainstream.
The market’s reaction has been predictably explosive. Strategy’s shares were already up 30% year-to-date before this announcement dropped, and now the crypto space is bracing for what could be a significant price swing. After all, when someone announces they’re about to dump $2.5 billion into Bitcoin, people tend to notice. The company’s stock experienced an immediate 8% drop to $23.57 following the news.
The move positions Trump Media to join the elite club of top corporate Bitcoin holders globally. The company plans to add the cryptocurrency to its balance sheet alongside other assets, implementing the purchase in stages after the offering closes.
It’s a bold play that could either look brilliant or bonkers in hindsight. But one thing’s certain – Trump Media isn’t just dipping its toes in the crypto waters; it’s doing a full cannonball.
