Trump’s proposed tariffs pack a nasty punch to consumer wallets, potentially slashing household purchasing power by $2,800 this year – even if courts block some measures. Basic necessities like groceries, medications, and car repairs face steep price hikes. Lower-income families get hit hardest, with a projected 1.7% overall price increase by May 2025. Markets are jittery, business confidence is tanking, and those retirement savings? Yeah, 69% of Americans are sweating. The economic ripples run deeper than most realize.

While economists debate the broader impacts of Trump’s latest tariff proposals, American consumers are about to feel a very real punch to their wallets. The math isn’t pretty: the average household is looking at a $2,800 hit to their purchasing power this year. And no, that’s not a typo.
The Federal Reserve already notes that existing tariffs have pushed consumer prices up by 0.3%, but that’s just the appetizer. The main course is coming – a hefty 1.7% price hike on goods across the board for tariffs implemented through May 2025. Fun times ahead.
The kicker? These tariffs don’t discriminate, but they sure play favorites. Lower-income households get the worst of it, since they spend a larger portion of their income on basic necessities. From groceries to car repairs, medications to clothing – everything’s getting more expensive. Major retailers like Walmart are being forced to pass these extra costs directly to shoppers. With inflation concerns already impacting retirement savings for 69% of Americans, these tariffs couldn’t come at a worse time.
Even that new iPhone or that dream house you’ve been eyeing? Yeah, those too.
Here’s the thing about tariffs – they’re like a game of hot potato where American consumers always end up holding the spud. When the Trump administration slapped tariffs on Chinese goods in 2018-2019, Chinese exporters basically shrugged and kept their prices the same. Guess who absorbed those costs? Spoiler alert: we did.
The latest round is different – and not in a good way. These tariffs are bigger, broader, and hitting virtually every trade partner we have. Plus, there’s that lovely 25% tariff on all foreign-made vehicles announced in April 2025. Because apparently, cars weren’t expensive enough already. The new auto tariffs are projected to drive U.S. light vehicle prices up by approximately 11.4%.
Even if courts manage to block some of these tariffs, the damage might already be done. Business confidence is tanking – just look at February’s services PMI dipping below 50 for the first time in two years. Homebuilder sentiment is down, markets are jittery, and uncertainty is the only certain thing.
The bottom line? Your wallet’s about to get lighter, whether the courts step in or not.