Forget the weight-loss drug hysteria – PepsiCo’s stock woes stem from cold, hard numbers. The beverage giant’s shares have plummeted 12% since January, with disappointing Q1 earnings triggering a 5% nosedive. North American sales are slumping, especially in Quaker Foods, while that pesky 2.05 debt-to-equity ratio isn’t helping. Even a planned 5% dividend boost can’t mask the fizzing financials. The real story behind PepsiCo’s troubles runs much deeper than trendy medications.

Turbulence has hit PepsiCo hard in 2025. The beverage giant’s stock has taken a nosedive, dropping 12% since January and sitting at a less-than-fizzy $133.38. And no, it’s not because everyone’s jumping on the weight-loss drug bandwagon.
The real story? PepsiCo’s North American sales are falling flat, particularly in its Quaker Foods division. Q1 2025 earnings were a total buzzkill, triggering an immediate 5% stock plunge. Management had to swallow their pride and revise their full-year profit forecast downward. A concerning debt-to-equity ratio of 2.05 suggests the company’s financial leverage might be stretching too thin. Talk about a sugar crash.
Technical indicators aren’t helping either. The stock is trading below both its 50-day ($139.15) and 200-day ($155.86) moving averages. It’s even broken through the bottom of its descending channel – that’s analyst-speak for “things could get worse before they get better.”
Wall Street’s reaction has been mixed. Out of 20 analysts, seven are still thirsty for PepsiCo stock, slapping it with “Strong Buy” ratings. Twelve are sitting on the fence with “Hold” ratings, while one brave soul is calling for a “Sell.” Long-term investors might find comfort knowing the stock is projected to reach $201 by 2032. The board of directors maintains steady quarterly dividends despite market uncertainties.
The consensus price target suggests a 21.81% upside potential, but let’s be real – that’s going to need some serious positive catalysts.
The company’s trying to keep investors sweet with a 5% dividend increase starting June 2025. Nice gesture, but it’s not enough to mask the bitter taste of declining share prices. The Fear & Greed Index is sitting at a nervous 39, and only 37% of trading days closed in the green last month.
Looking ahead, PepsiCo’s fate hinges on its Q2 2025 results. Best case? The stock bounces off support near $123 and climbs back to $166. Worst case? Poor results could send it tumbling toward $110.
For now, Wall Street’s watching and waiting – while PepsiCo tries to get its fizz back.