GameStop just went full crypto, dropping a staggering $513 million on Bitcoin. The former video game retailer snagged 4,710 BTC, funded by $1.3 billion in fresh debt. Wall Street didn’t hate it – shares jumped 4% in pre-market trading. This meme stock favorite is ditching its old-school retail roots for a digital future, and their massive Bitcoin bet proves they’re dead serious. The real story behind this transformation is just beginning.

GameStop has plunged headfirst into the Bitcoin game, scooping up a massive 4,710 BTC worth about $513 million. The video game retailer dropped this bombshell via X on Wednesday, keeping mysteriously quiet about when exactly they nabbed their crypto stash or what price they paid for it. Bitcoin was hovering around $108,000 when they spilled the beans.
GameStop dives into crypto, grabbing 4,710 Bitcoin for $513 million, while keeping quiet on purchase details and timing.
This isn’t some random impulse buy from the meme stock darling. Back in March 2025, GameStop‘s board unanimously green-lit a new investment policy, making room for Bitcoin in their treasury reserves. They even raised $1.3 billion in debt to fund their crypto shopping spree. Talk about going all in – this purchase burns through 39% of that fresh cash. The company’s strategic move reflects their bitcoin treasury strategy commitment.
The market ate it up like gamers devouring a new release. GameStop shares jumped 4% in pre-market trading, though Bitcoin itself barely flinched at the news. Sure, the Grapevine, Texas-based company isn’t exactly known for cryptocurrency moves – they’re still that place where kids trade in their used games for pocket change. Investors seeking more information about the announcement can reach out through their investor relations hotline. The company’s bold move demonstrates how compound returns can significantly boost investment growth over time.
But times change, and apparently, so does GameStop. The whole thing feels like a bizarre plot twist in the GameStop saga, following their infamous 2021 meme stock explosion. Now they’re joining the big leagues of corporate Bitcoin holders, making one of the larger institutional bets on crypto to date.
The company’s been pretty tight-lipped about how they’re keeping their digital gold safe, or whether they’ll be buying more with the remaining debt money. It’s a gutsy move for a video game retailer trying to reinvent itself.
The announcement hit both social media and official investor channels simultaneously, showing GameStop means business. Whether this crypto pivot pays off remains to be seen, but one thing’s for sure – the company that once traded Pokemon cards is now trading in digital currency. Who would’ve thought?